The WHDI Mirror

Why Custom Installers Need WHDI: Remember Audio?

WHDI is dedicated to meeting the demands of the real A/V consumer. Other similar technologies are not; it’s that simple. Our dedication is one reason we are the market leader and the difference is apparent.

Consumers have been disappointed with the offerings from other technologies lately. The offerings all have holes. One of the main holes is audio. Wi-Fi Display, for example, does not support HBR audio, so if you get a movie from a device via WFD, you will not have the same experience you would get through an WHDI or HDMI enabled source. Why does WFD ask consumers to sacrifice for wireless? The technology needs to be built from a consumer perspective and, like we have said before, audio is very important.

How can you say you care about customer experience and ignore audio? There is something fundamentally out of touch with a lot of the solutions for wireless marketed out there. If audio isn’t being served, then certainly even more advanced issues are not even being addressed. 3D, through walls, the limits keep expanding and if you are stuck at audio, you are falling behind.

The focus in the market now is on the increasing number of content sources and how to get these to the TV. Content sources include direct streaming from the Internet to the Smart TV or other IP device (STB or other display), as well as the rise of other device content sources, such as laptops, tablets and smartphones. These devices are not just for consuming content, they are for delivering it to the TV. Many laptops, phones and tablets have HDMI outputs, and many more smartphones are including MHL outputs that are designed to deliver HD content to the TV. Clearly the interest in mirroring content is there. However, interest in using a wire to do so is clearly not there. It is inconvenient for watching movies and impossible if using your phone or tablet as a game or interactive content controller. The future is in getting all these devices mirrored to the TV wirelessly and WHDI will be there to do just that, always focusing n the demands of the A/V consumer.

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Falcon Launch

AMIMON, WHDI founding member and the market leader in wireless HD and universal mobile connectivity, will launch Falcon, a wireless transmitter/receiver system kit for the professional camera and monitor market, at NAB 2012, April 16-19 in Las Vegas.

At NAB 2012, visitors at the AMIMON booth (#SL14005) will experience Falcon in action, wirelessly transmitting from multiple cameras to multiple monitors. Both transmitters and receivers support HD-SDI and HDMI interfaces.

Traditional methods for Wireless Display uses compression/decompression to transmit high resolution video over the air, suffering from latency and picture quality degradation as a result of the video compression process. However Falcon transmits the video using smart modem technology which preserves the quality with zero latency.

Falcon supports any video resolution, including 1080p at 60Hz and 3D. The wireless video/audio transmission is encrypted according to the studio requirements using RSA, AES algorithms. Falcon operates in the 5GHz unlicensed band, requiring no line of sight between the camera and the monitor.

Falcon requires no special configuration or SW driver installation. Simply connect the transmitter to the HD-SDI output of the camera and the receiver to the HD-SDI input of the monitor. This plug-and-play operation makes it the ultimate solution for the most demanding internal and external studio production environments.
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The Triple Threat

Lost in the (justifiable) fervor of the desire for wireless video mirroring is the other half of what comprises home entertainment: audio. Remember audio? Without it, your HD video content amounts to nothing more than beautiful slideshows. Some wireless video solutions seem to have forgotten about this necessary component of home entertainment, business presentations, etc., which got us thinking, doesn’t audio matter?

Of course it does! WHDI remembers audio, which is why we have made sure WHDI technology supports High-Definition audio, 5.1-channel surround sound, in addition to 2D and 3D video resolutions up to 1080p. Oh, and it can go through walls. And, you know what? That all matters!

WHDI stands alone as the only wireless HD content mirroring technology that offers the full triple threat: audio, 3D video and the freedom to mirror through walls. It is that range of service that sets WHDI above the rest, because it accommodates all needs and does not limit any functionality of your devices when you mirror them. You get full quality audio and video, 2D and 3D, so anything your device can do, your big screen can mirror, with amazing quality. You don’t need a barrage of solutions, tailored to each type of activity you are trying to mirror, or worse you don’t need to stop mirroring to use other functions. Any content you want to use, WHDI technology can mirror. That is why it is the only true triple threat on the market. We mirror everything.

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New AMIMON CEO Outlines Long-Term Growth Strategy

Last week, WHDI founding member AMIMON announced that Ram Ofir will serve as president, CEO and board member of the company, bringing more than 20 years of experience in the consumer electronics market.

Dr. Yoav Nissan-Cohen will continue to serve the company as chairman of the board to focus on strategic relations and financing.

“I’m excited that Ofir is joining AMIMON,” said Yoav Nissan-Cohen. “With his track record and experience, we are committed to further developing products and market opportunities where our innovative technology will deliver a superior experience.”

As part of its long-term growth strategy, AMIMON will continue to develop its third generation solution to meet market needs for high performance, smaller size, lower power and high integration.

Most recently before joining AMIMON, Ofir drove the vision, strategy and execution of multiple product lines at Zoran Corporation, shipping SOC solutions for consumer products to major OEMs. Prior to his role as a general manager of the Home Entertainment Division, he led the corporate R&D organization including the company’s major design center, delivering hundreds of millions of units worldwide to consumer products. Prior to Zoran, Ofir worked for National Semiconductor in various engineering positions. He holds a bachelor’s degree in electronic engineering from the Technion-Institute of Technology, Haifa, Israel.

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Choices, Choices, Choices

We touched on the increase in entertainment choices available to the consumer earlier in our piece, Bring The Stream Back In, but the story of choice-culture does not end there. For every well-known platform, which is being used to stream digital content that you can name, there are many more, that you have never heard of. And increasingly, people rely on these smaller platforms for their favorite entertainment.

Any advancement in living room technology has to take into account the full breadth of options the Internet makes available. It’s not enough to just offer Hulu or Netflix. Users rely on the entire Internet for entertainment and will go to wherever they can find this flexibility. In a given day (for instance, my day yesterday), a user can stream content from Netflix, Hulu, Funny Or Die, CollegeHumor, YouTube, Vimeo, Tumblr, Facebook, PBS.org, the BBC, CNN and on and on. Notebooks can handle all of that. Tablets and smartphones can to a lesser extent. What’s left? The TV.

Many solutions aimed at bringing Internet content to the TV focus rather narrowly on what they consider to be the user demand. But, as we showed above, the demand is wide-ranging and if there is anything early adapters do not enjoy, it’s being told they cannot have the flexibility to which they have become accustomed. Many people use Smart TV offerings in conjunction with their tablet and notebooks, where they watch what they cannot find on their TV. We think it would be better to put everything in one place, specifically in the place best designed for entertainment, the TV. And by mirroring the full Internet experience from other devices to the TV, WHDI allows users just that flexibility. There are no walls, just mirrors.

Video: WHDI multiscreen mirroring

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Smart Displays: From Emerging to Mainstream

Today, at 3:20PM in the the Hard Rock Hotel, San Diego, Leslie Chard, President, WHDI LLC will be delivering a talk entitled, “Building A Truly Smart Display.” The talk comes as part of the US FPD Conference.

One of the hottest trends in home A/V is the smart TV. Perhaps the only trend bigger is the increasing amount of HD content that is coming to devices other than the TV, including laptops, tablets and even mobile phones. In this context, what makes a TV “smart”? In this presentation, Les will discuss how a truly smart TV must allow consumers to access any content from any source, whether directly from the internet or from their tablet or mobile phone and through their UI of choice. Les will outline a key requirement for this intelligence: the TV must support a wireless connection that allows both the high-quality streaming of HD content and the no-latency mirroring of the source device. This functionality will be part of the smart TV of the future, giving consumers easy access to all of their HD content, including movies, games and other interactive content, from any of their devices.

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35.com and Lenovo Bring Wireless Home Digital Interface Integrated Tablet to Mobile World Congress 2012

WHDI founding member AMIMON, the market leader in wireless HD and universal mobile connectivity, is bringing the only wireless solution that can mirror the mobile interactive user experience to the TV to Mobile World Congress 2012, February 27-March 1 in Barcelona.

WHDI will be featured in the Israeli Mobile Alliance Pavilion at Hall 6, Stand C50 and visitors will be able to see:

  • 35.com tablet with integrated WHDI
  • Lenovo IdeaPad tablet with integrated WHDI
  • iPad and iPhone connected wirelessly through WHDI to the big TV
  • Multiple WHDI transmitters connected to  multiple TVs through the power of the WHDI standard
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The Rise Of The “Everywhere” Games

This month, we have been writing about how content becomes mobile and streaming. Those two trends define the modern consumer. However, there is something else content is increasingly becoming … games! Maybe Call of Duty finally making its way to the iPhone and iPad unleashed the gamer inside all of us, because now almost everybody is playing games and it is no surprise that, just like shows on Netflix or on Hulu, games are being streamed to our mobile devices.

And gaming is not just for “gamers” anymore; the casual gamer has become a major force in the market. No longer is gaming reserved for those with big, fancy systems with a ton of horse power; quality games are now available for reasonable prices (sometime even for free) on notebooks, tablets and phones. But what about those of us who enjoy those games, but still want to have a higher quality gaming experience? Once again, enter the TV.

Your fancy entertainment center need not go to waste just because you are addicted to Call of Duty. With WHDI, you can mirror the game to your big screen and destroy zombies in the full screen glory with which they were meant to be destroyed. The games you play everywhere can now be enjoyed in the comfort of your living room. This is just another way that WHDI brings added quality to what consumers are already doing.

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WHDI Heads to China for IIC-China

We are thrilled to be headed to China this week for the country’s largest showcase of IC application technologies and high-end components – IIC-China Conference and Exhibition.

IIC-China takes place February 23-24 at Shenzhen Convention and Exhibition Center. We will hold meetings at Futian Shangri-La hotel, 4088 Yi Tian Road, Futian District, together with founding member AMIMON, where we will demonstrate mirroring HD content from mobile devices and PCs to the TV and discuss business opportunities in the growing Chinese market.

We hope to see you there!

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New AMIMON Website

WHDI founding member AMIMON has launched a brand new website. AMIMON is a fabless semiconductor company pioneering wireless uncompressed high-definition video for universal connectivity among CE, PC, mobile and professional video devices. For more information, check out their new website here!

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