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35.com and Lenovo Bring Wireless Home Digital Interface Integrated Tablet to Mobile World Congress 2012

WHDI founding member AMIMON, the market leader in wireless HD and universal mobile connectivity, is bringing the only wireless solution that can mirror the mobile interactive user experience to the TV to Mobile World Congress 2012, February 27-March 1 in Barcelona.

WHDI will be featured in the Israeli Mobile Alliance Pavilion at Hall 6, Stand C50 and visitors will be able to see:

  • 35.com tablet with integrated WHDI
  • Lenovo IdeaPad tablet with integrated WHDI
  • iPad and iPhone connected wirelessly through WHDI to the big TV
  • Multiple WHDI transmitters connected to  multiple TVs through the power of the WHDI standard
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The Mobility That Changed My Life

Mobile devices have changed the way people get their content. They have changed the nature of the content made, the way in which it is transmitted and the way it is available to be viewed. Over the next four weeks, we will be looking into where people get their content, what they expect from their content and how that is effecting consumer behavior. At the end of the month, you can find us at Mobile World Congress, where we can talk about the subject in person!

First, let’s look at the devices that started this revolution in consumer behavior. The iPhone hit the market only a few short years ago, in the summer of 2007, but it did not take long for smartphones of every variety to become a ubiquitous part of modern life. With smartphones came an adjustment in the demands put on data and content. Where before, laptops offered a degree of mobility, smartphones offered virtually unlimited mobility. Then came tablets, which combined the mobility with a more viewer-friendly experience. People got used to getting high quality content, when and where they wanted.

So where is the TV in all of this? It is still there, but out of the loop. TV’s biggest problem is that it can’t move. However, that is also its biggest advantage. It can’t move because it is the biggest, best picture quality in the household; it is still the king of the household’s media. Pulling the TV back into the loop means connecting it to all the content that came out of the rise of the smartphones and tablets. Mobile devices rely on Internet content, and Internet content has become a crucial part of our culture. So, in order to get the TV back into the loop, it needs to be connected to the content that resides in our mobile devices.

Well dear TVs, if you can’t beat them, join them. WHDI allows TVs to connect to the mobile devices people have fallen in love with and come to depend on since the summer of 2007 by mirroring the content in the devices to the TV. TV stays king, mobile stays the means of finding and storing content. TV is back in the loop.

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Check Out WHDI at CES

Interested in learning more about WHDI? Want to talk to the market leader in wireless HD and universal mobile connectivity? Well, WHDI founding member AMIMON can be found at the 2012 International Consumer Electronics Show, January 10-13 in Las Vegas.

Visitors to the AMIMON suite #23121 at the Hilton Hotel will see demos of the real-world applications of WHDI, including:
  • Multiple WHDI transmitters connected to multiple TVs through the power of the WHDI standard
  • Cross brand features: HP, Galaxy, Belkin, IOGEAR
  • Belkin multi-input transmitter: Connect multiple video sources (STB, PS3, Blu-ray, PC) to one WHDI transmitter and watch it on any other TV, or on the local one using pass-through solution
  • IOGEAR multi-room solution with pass through: Connect a STB to a local TV via wire, and use WHDI to connect another TV in the next room
  • HP WHDI stick: Seamlessly bring notebook content to the big TV, including games with no delay
  • iPad and iPhone connected wirelessly through WHDI to the big TV
  • Belkin WHDI with IR blaster solution: Watch video from sources in the next room. Use 4 IR blasters to control these sources from far away
  • Stryker medical system providing multicast, zero latency in wired quality
  • Professional camera wireless link with HD-SDI interface

So stop by AMIMON’s suite to get all your WHDI questions answered!

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The Move Away From Digital TV

Last month, Broadcom, a global leader in semiconductor technology, made two moves that signal a shift in their focus and in the video market.

First, Broadcom acquired NetLogic Microsystems in what the New York Times called a “bid to capitalize on the world’s surging data needs.” Second, Broadcom decided to shut down its digital TV operations.

The moves follow a shift in consumer demands away from traditional DTV and toward mobile, multi-device solutions for their content. DTV is becoming a commodity, low margin business and not a key differentiator.

With these moves, Broadcom is making a strategic push into semiconductor chips for advanced networking devices. With NetLogic, Broadcom gains a portfolio of patents and technology that complements its vast chip business for consumer devices like cell phones and set-top boxes. Essentially, Broadcom is moving away from the TV and toward mobile devices as a chief source of content.

More recently, Intel also announced that it is going to “wind down” its DTV business; relocating its resources to “ultrabooks,” smartphones and tablets – which it calls “top corporate imperatives”. Intel also announced an increased focus on IP-based content delivery networks. Clearly, they too believe that the future of the video market lives in multi-device, IP-based solutions.

So where does that leave the TV?

It’s probably more accurate to ask, where does that leave whatever the TV will become? There will always be a market for large, high definition screens, but the way content arrives in that screen is changing. WHDI is part of that change. While Broadcom, Intel and others innovate in mobile devices, WHDI keeps them all connected. Content can come to any device in the house and be mirrored on the TV; with WHDI, content is never locked on one device. WHDI frees users and their content – access it on any device and bring it to any display. Isn’t that what we all want?

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Making a Really Smart TV

What makes a TV truly smart? Currently, a “smart” TV means an Internet-enabled TV which can deliver OTT as well as traditional broadcast media. Basically, this encompasses on-demand streaming (e.g. Netflix) and a few other applications.  However, this approach prevents TV’s from reaching their potential – true intelligence requires more.

One of the biggest problems facing today’s Smart TV model is its very limited application space. Most TVs are tied to a specific, closed set of applications (the proverbial “walled garden”) and there is no common platform that enables developers to easily bring applications across multiple TV brands. The result is that, outside of a handful of common applications, there is a small hodgepodge of different applications for different TV brands. This limits the ability of developers to reach users and forces the customer to learn a new TV-based application interface for each new smart TV they use.

People talk about creating one common Smart TV platform (Yahoo widgets, Google TV, and now MeeGO), but this is a difficult job, and none of these efforts has met with much success. But this problem has been solved for PCs, now even tablets and mobile phones. These platforms have huge numbers of apps, games, etc. that consumers recognize and enjoy. There are common platforms for developers and common user interfaces that consumers understand.

So what makes a truly smart TV? First, be a TV! TV’s should let consumers easily leverage all of the other applications and content currently available on their laptops, tablets and mobile phones. Sure, support some easy applications internally in the TV if that is what consumers want (e.g. video streaming), but do not force the customer to put down their laptop, tablet or smartphone just to bring content or applications to the TV screen.

A truly smart TV allows a user to access any program or content in any manner, on the device of his or her choice. If the user prefers to access social media link on a mobile device, a truly smart TV should enable him to do so. In other words, a truly smart TV is a TV that enables smart connectivity. This is where the WHDI standard (Wireless Home Digital Interface) can help.

The content that people want is already in their hands, in systems they know well. Why take away this familiarity? If the app they want to use is on their phone, let them use their phone! If the app is also on the TV and the user wants to use it, great, but if not, WHDI will bring it from any device, in real time, to the TV.

With WHDI, it is possible to mirror devices that people are using to give them a better experience rather than ignoring those devices. Giving TVs Internet connectivity via Wi-Fi or otherwise is a great achievement, but for true intelligence, TV makers need to realize that personal entertainment does not exist exclusively within their boxes and they have to engage the user on his or her own terms.

This post first appeared on the IBC Official blog. You can find us at IBC 2011 (Israeli Pavilion, Hall 3) where we will be showing how WHDI-based technology is the right solution for production monitoring via wireless video.


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New WHDI-Based Product

Yesterday, GALAXY announced the release of the GALAXY WHDI Stick, the ultimate solution to connect your HD devices wirelessly to your TV. The stick can be connected from any HD source device to any HD display device and delivers the WHDI standard Full HD 1080p experience!

Click here to see more details and the GALAXY WHDI Stick.

After the jump, some some pictures from the release:

Read more

It’s Time to Take Casual Gaming Seriously

It’s no secret that casual gaming is on the rise, thanks in large part to social media and to the portable gaming systems most of us now carry — you know, those little computers that we play games on and occasionally use as phones. Smartphones have made games with simple designs, controls and graphics easily accessible to a large population, and the popularity of these games is influencing the video game market.

But these games are so simple! Smartphone gaming can’t really be a competitor to “serious” console gaming, can it? Thanks to technology like WHDI, these “simple” games are becoming a lot more complex and enjoyable, and the line between “simple” and “serious” gaming is blurring.

 

Sure, Angry Birds and the Halo series seem to inhabit completely separate worlds, so it’s easy to think the two don’t relate. However, that in the previous paragraph, the smartphone is compared to console gaming and not the PC. Fifteen years ago, that would not have been the case. Back then, the sentence would have read “but these games are so simple! Console gaming can’t really be a competitor to ‘serious’ PC gaming, can it?” Look how that turned out.

 

As smartphones and tablets become more powerful, the necessity of a dedicated gaming machine wanes. Multipurpose devices are gaining quickly on their stationary competition, both in technology and in the quality and variety of games available. And, the games come at a much lower price.

 

Despite the advancements in smartphone technology, gaming systems still have a clear advantage in graphics and processing power, so they should always stay ahead, right? Well, tell that to the PC industry which was overtaken by consoles even though they remain superior in graphics and processing power today. The PC gaming industry got beat by the price and convenience of console gaming, and smartphone gaming is in a position to take the same path.

 

Take heart, console gamers, the end of the gaming experience you covet is not necessarily nigh. With advances in mobile technology, so too are there advances in the connection between mobile devices and the rest of your entertainment system, possibly in the form of a game console. WHDI technology is making possible new relationships between tablets, smartphones, televisions and consoles. WHDI technology is on the leading edge of progress towards a wireless entertainment experience capable of communication between all devices, shared content, and a gaming experience that mirrors the games you carry in your pocket to your TV. The experience of console gaming is changing, but with technology like WHDI, the change is certainly for the better. The story is not casual gaming vs. serious gaming or smartphones vs. consoles. The story isabout combining all of these things for a better gaming experience.
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Olion and WHDI “Moov” Angry Birds and More to the TV’s Big Screen

Ever wish you could supersize the Angry Birds destruction by playing on your TV? Want to dish out your frustrations with those evil pigs on a huge screen?

 

Well, Olion has developed Moov – a product that uses WHDI technology to let you do just that. With Moov, everything you can do on your iPhone is brought to life on the bigger screen of your HDTV.

Using Olion’s Moov prototype case to wirelessly connect your iPhone to your HDTV, you can play games, watch videos, browse the web, and anything else you normally do on your smart phone, while the phone’s screen is duplicated to your TV.

Olion’s Moov prototype integrates a WHDI board that mirrors your phone’s screen to an HDTV from up to 30 feet away with nearly no discernible lag (latency is less than 1ms) in both portrait and landscape. As you will see in the video below, the graphics are stunning.

There is no particular release date for Moov yet, but we certainly hope to see it on the market soon! Check out Olion’s demo video where they take Moov (and through it, Need for Speed) for a test drive, and yes…they also play Angry Birds.