Mobile devices have changed the way people get their content. They have changed the nature of the content made, the way in which it is transmitted and the way it is available to be viewed. Over the next four weeks, we will be looking into where people get their content, what they expect from their content and how that is effecting consumer behavior. At the end of the month, you can find us at Mobile World Congress
, where we can talk about the subject in person!
First, let’s look at the devices that started this revolution in consumer behavior. The iPhone hit the market only a few short years ago, in the summer of 2007, but it did not take long for smartphones of every variety to become a ubiquitous part of modern life. With smartphones came an adjustment in the demands put on data and content. Where before, laptops offered a degree of mobility, smartphones offered virtually unlimited mobility. Then came tablets, which combined the mobility with a more viewer-friendly experience. People got used to getting high quality content, when and where they wanted.
So where is the TV in all of this? It is still there, but out of the loop. TV’s biggest problem is that it can’t move. However, that is also its biggest advantage. It can’t move because it is the biggest, best picture quality in the household; it is still the king of the household’s media. Pulling the TV back into the loop means connecting it to all the content that came out of the rise of the smartphones and tablets. Mobile devices rely on Internet content, and Internet content has become a crucial part of our culture. So, in order to get the TV back into the loop, it needs to be connected to the content that resides in our mobile devices.
Well dear TVs, if you can’t beat them, join them. WHDI allows TVs to connect to the mobile devices people have fallen in love with and come to depend on since the summer of 2007 by mirroring the content in the devices to the TV. TV stays king, mobile stays the means of finding and storing content. TV is back in the loop.