The WHDI Mirror

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Choices, Choices, Choices

We touched on the increase in entertainment choices available to the consumer earlier in our piece, Bring The Stream Back In, but the story of choice-culture does not end there. For every well-known platform, which is being used to stream digital content that you can name, there are many more, that you have never heard of. And increasingly, people rely on these smaller platforms for their favorite entertainment.

Any advancement in living room technology has to take into account the full breadth of options the Internet makes available. It’s not enough to just offer Hulu or Netflix. Users rely on the entire Internet for entertainment and will go to wherever they can find this flexibility. In a given day (for instance, my day yesterday), a user can stream content from Netflix, Hulu, Funny Or Die, CollegeHumor, YouTube, Vimeo, Tumblr, Facebook, PBS.org, the BBC, CNN and on and on. Notebooks can handle all of that. Tablets and smartphones can to a lesser extent. What’s left? The TV.

Many solutions aimed at bringing Internet content to the TV focus rather narrowly on what they consider to be the user demand. But, as we showed above, the demand is wide-ranging and if there is anything early adapters do not enjoy, it’s being told they cannot have the flexibility to which they have become accustomed. Many people use Smart TV offerings in conjunction with their tablet and notebooks, where they watch what they cannot find on their TV. We think it would be better to put everything in one place, specifically in the place best designed for entertainment, the TV. And by mirroring the full Internet experience from other devices to the TV, WHDI allows users just that flexibility. There are no walls, just mirrors.

Video: WHDI multiscreen mirroring

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35.com and Lenovo Bring Wireless Home Digital Interface Integrated Tablet to Mobile World Congress 2012

WHDI founding member AMIMON, the market leader in wireless HD and universal mobile connectivity, is bringing the only wireless solution that can mirror the mobile interactive user experience to the TV to Mobile World Congress 2012, February 27-March 1 in Barcelona.

WHDI will be featured in the Israeli Mobile Alliance Pavilion at Hall 6, Stand C50 and visitors will be able to see:

  • 35.com tablet with integrated WHDI
  • Lenovo IdeaPad tablet with integrated WHDI
  • iPad and iPhone connected wirelessly through WHDI to the big TV
  • Multiple WHDI transmitters connected to  multiple TVs through the power of the WHDI standard
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The Rise Of The “Everywhere” Games

This month, we have been writing about how content becomes mobile and streaming. Those two trends define the modern consumer. However, there is something else content is increasingly becoming … games! Maybe Call of Duty finally making its way to the iPhone and iPad unleashed the gamer inside all of us, because now almost everybody is playing games and it is no surprise that, just like shows on Netflix or on Hulu, games are being streamed to our mobile devices.

And gaming is not just for “gamers” anymore; the casual gamer has become a major force in the market. No longer is gaming reserved for those with big, fancy systems with a ton of horse power; quality games are now available for reasonable prices (sometime even for free) on notebooks, tablets and phones. But what about those of us who enjoy those games, but still want to have a higher quality gaming experience? Once again, enter the TV.

Your fancy entertainment center need not go to waste just because you are addicted to Call of Duty. With WHDI, you can mirror the game to your big screen and destroy zombies in the full screen glory with which they were meant to be destroyed. The games you play everywhere can now be enjoyed in the comfort of your living room. This is just another way that WHDI brings added quality to what consumers are already doing.

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Bring The Stream Back In

It’s no secret that it is a good time to be in the streaming media business. We live in a world where “on demand” is the norm and products that are not delivered precisely when consumers request them are struggling. From groceries, to meals, to bills, to reminders, to social interactions and finally to media, everything these days is designed to be available how and when the customer desires. This new reality is reflected in content consumption habits.

People demand personalized content more than ever before because they have the technology that allows them to make such demands. As we described earlier, mobile technology has changed the way people access content, but it has also changed the foundation of what it takes to successfully provide content to users. Now, mobile is important, but so is “on demand,” and the proof of this is how big companies like Netlix, Hulu and Amazon are in the media marketplace.

Despite recent missteps by Netflix, they remain a force in the media world without parallel. They reinvented an industry. They brought streaming to the forefront. Their legacy will remain, regardless of whatever other bonehead decisions they may or may not make in the coming years. Available, streaming content is now what people expect.

Access to “on demand” content has often meant sacrificing devices that were not in the Internet loop, like the TV, or alternatively just keep viewing this great “on demand” content on the ‘lousy’ small mobile screen  Sure, some cable providers have offered “on demand” packages, but only for their own limited ‘closed’ content. The variety of their content was nowhere near what was available online. The TV was out of luck. Unfortunately for TVs, the need for “on demand” content is only going to grow. SmartTVs attacked the problem from another direction, but then again provides limited format support, typically using dedicated applications and, most importantly, it doesn’t connect to your new mobile streaming machine. Fortunately, WHDI is coming to the rescue, offering a way to bring these sources of content to the big screen.

Forget about fancy converter boxes or brand-specific hardware, WHDI allows you to mirror all of your streaming sources to the big screen. Neflix, Hulu, Amazon, whatever and from whereever. If you can stream it, you can see it on your big screen. This is already the way people get content, now it’s time to reincorporate that with their favorite place to view content. It’s time to bring the stream back in.

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The Mobility That Changed My Life

Mobile devices have changed the way people get their content. They have changed the nature of the content made, the way in which it is transmitted and the way it is available to be viewed. Over the next four weeks, we will be looking into where people get their content, what they expect from their content and how that is effecting consumer behavior. At the end of the month, you can find us at Mobile World Congress, where we can talk about the subject in person!

First, let’s look at the devices that started this revolution in consumer behavior. The iPhone hit the market only a few short years ago, in the summer of 2007, but it did not take long for smartphones of every variety to become a ubiquitous part of modern life. With smartphones came an adjustment in the demands put on data and content. Where before, laptops offered a degree of mobility, smartphones offered virtually unlimited mobility. Then came tablets, which combined the mobility with a more viewer-friendly experience. People got used to getting high quality content, when and where they wanted.

So where is the TV in all of this? It is still there, but out of the loop. TV’s biggest problem is that it can’t move. However, that is also its biggest advantage. It can’t move because it is the biggest, best picture quality in the household; it is still the king of the household’s media. Pulling the TV back into the loop means connecting it to all the content that came out of the rise of the smartphones and tablets. Mobile devices rely on Internet content, and Internet content has become a crucial part of our culture. So, in order to get the TV back into the loop, it needs to be connected to the content that resides in our mobile devices.

Well dear TVs, if you can’t beat them, join them. WHDI allows TVs to connect to the mobile devices people have fallen in love with and come to depend on since the summer of 2007 by mirroring the content in the devices to the TV. TV stays king, mobile stays the means of finding and storing content. TV is back in the loop.

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CES Roundup

We went into CES this year with one simple message: WHDI is here! And our message rang out loud and clear. All around the show could be found devices from different brands, using WHDI technology.

On display were products from HP, Belkin, IOGEAR, IO-DATAAsusAtlona, Philips, Lenovo and more. We showed how these devices create a network, how one can connect an IOGEAR receiver to a HDMI stick, VGA stick or DisplayPort (MAC) stick, each from a different manufacturer, building a network of solutions available from different brands. We displayed switching, dual cast, and the top attraction – the Lenovo embedded WHDI tablet. Simply put, we were everywhere.

And so were our clients! Three of the new products introduced by WHDI customers (IOGEAR, Belkin, Atlona) won CES Innovation Awards! We are thrilled for each of them. Overall, CES was a massive success.

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The New Living Room: How Consumer Electronics are Going Personal

The world of consumer electronics is in a transition now, no doubt. The world is going personal. This has been the trend for years, but lately has becomes ubiquitous. Everything is personal. From your pizza to your trainer, to your payment plans, to your news aggregation, to your work environment to your content options to the way your structure a day. The world is adapting to your needs and proclivities and so should your living room.

The way most people find and consume content now is that personalized content arrives on their personal device: notebook, tablet, smartphone. People have their devices on them at all times and prefer to use them. But people also still like the centerpiece of consumer electronics, their TV. Getting the content from the devises that house content to their favorite viewing device has been a challenge often met with an inflexible and distinctly non-personal answer. It is either force people to view content from the TV by forcing “smart” TV systems on them with limited programming, or take away their mobility and flexibility by connecting their devices to the TV with cables, wires, etc. Neither of these answers are what people want.

Now let’s get personal. People want solutions tailored to them, solutions that don’t restrict their device usage and don’t make them change their content habits or limit their content choices. Smart TV, smart Blueray, or really smart anything is not the answer. That is not personal.  I have a rule: Evening time I am  at home, I am not smart. I just want my stuff to work. I want one solution to be able to use the content I already have in the way I want to use it. A personal solution.

One solution to fit them all. One solution. All devices. The is the new living room. That is WHDI.

To hear more about the new living room, speak with WHDI founding member AMIMON at the 2012 International Consumer Electronics Show, going on now, at suite #23121 at the Hilton Hotel.
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AMIMON and Lenovo Demo WHDI-Integrated Tablet at CES

More news from WHDI founding AMIMON at CES. AMIMON and Lenovo, the world’s second largest PC maker, WHDI technology into Lenovo’s IdeaPad to enable wireless transmission of content to any TV. With zero delay, users can enjoy and share the same great Android user experience from the 7″and 10″ screens, now on the bigger living room TV.

 

AMIMON and Lenovo will demonstrate the concept tablet at CES, which van be found at Lenovo booth Central Plaza- CP28 and AMIMON suite #23121 at the Hilton Hotel.

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Check Out WHDI at CES

Interested in learning more about WHDI? Want to talk to the market leader in wireless HD and universal mobile connectivity? Well, WHDI founding member AMIMON can be found at the 2012 International Consumer Electronics Show, January 10-13 in Las Vegas.

Visitors to the AMIMON suite #23121 at the Hilton Hotel will see demos of the real-world applications of WHDI, including:
  • Multiple WHDI transmitters connected to multiple TVs through the power of the WHDI standard
  • Cross brand features: HP, Galaxy, Belkin, IOGEAR
  • Belkin multi-input transmitter: Connect multiple video sources (STB, PS3, Blu-ray, PC) to one WHDI transmitter and watch it on any other TV, or on the local one using pass-through solution
  • IOGEAR multi-room solution with pass through: Connect a STB to a local TV via wire, and use WHDI to connect another TV in the next room
  • HP WHDI stick: Seamlessly bring notebook content to the big TV, including games with no delay
  • iPad and iPhone connected wirelessly through WHDI to the big TV
  • Belkin WHDI with IR blaster solution: Watch video from sources in the next room. Use 4 IR blasters to control these sources from far away
  • Stryker medical system providing multicast, zero latency in wired quality
  • Professional camera wireless link with HD-SDI interface

So stop by AMIMON’s suite to get all your WHDI questions answered!

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Enough With The Sloppy Presentation Technology!

I love giving presentations and I love listening to presentations given by intelligent, motivated people. However, regardless if I am giving the presentation or listening to it, I always dread the first five minutes. The problem in those first five minutes (which can sometimes stretch to ten, fifteen…) is that it seems like, no matter how smart or motivated you may be, nobody knows how to properly use projector technology. There are always issues. The slides are upside down, the cable is missing, the cable is too short so you have to stand almost on top of the projector, the quality is too poor to read the text, the colors are messed up, there is a lag, or worst of all, it just is not working. And that’s all before we even get into device compatibility. 

Wouldn’t it be nice if giving presentations worked out like it does in your mind? You roam freely and wirelessly around the room or across the stage, giving a presentation from your tablet. You show a few slides, a short movie, then tab over to an application and demo it, tab over to a spreadsheet of data, then over to a browser to underline a point with an example from the Internet. Everything is mirrored to the screen in full HD, with no lag or delays and no loss of fidelity.

And then, your partner takes over and suddenly, it is his laptop that is mirrored on the screen and he launches into his part of the presentation while you return to your seat. No plugging in and out, no fumbling around machines. No delays or false starts. No troubleshooting. This is how presentations should go. This is what WHDI technology makes possible. Intelligent wireless technology in intuitive; we know how this perfect presentation would look, we know how we want our presentation to go. Now let’s get rid of the sloppy presentation technology once and for all.

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