We touched on the increase in entertainment choices available to the consumer earlier in our piece, Bring The Stream Back In, but the story of choice-culture does not end there. For every well-known platform, which is being used to stream digital content that you can name, there are many more, that you have never heard of. And increasingly, people rely on these smaller platforms for their favorite entertainment.
Any advancement in living room technology has to take into account the full breadth of options the Internet makes available. It’s not enough to just offer Hulu or Netflix. Users rely on the entire Internet for entertainment and will go to wherever they can find this flexibility. In a given day (for instance, my day yesterday), a user can stream content from Netflix, Hulu, Funny Or Die, CollegeHumor, YouTube, Vimeo, Tumblr, Facebook, PBS.org, the BBC, CNN and on and on. Notebooks can handle all of that. Tablets and smartphones can to a lesser extent. What’s left? The TV.
Many solutions aimed at bringing Internet content to the TV focus rather narrowly on what they consider to be the user demand. But, as we showed above, the demand is wide-ranging and if there is anything early adapters do not enjoy, it’s being told they cannot have the flexibility to which they have become accustomed. Many people use Smart TV offerings in conjunction with their tablet and notebooks, where they watch what they cannot find on their TV. We think it would be better to put everything in one place, specifically in the place best designed for entertainment, the TV. And by mirroring the full Internet experience from other devices to the TV, WHDI allows users just that flexibility. There are no walls, just mirrors.
Video: WHDI multiscreen mirroring